A product first mindset.
Gaining customer loyalty takes more than creating great products, but it’s a good place to start. Successful products reflect quality strategy and a clear understanding of your audience.
Our Flexible Roster of Experts
We work with a super-curated senior team, hand-picked for your project. With deep experience across the home, hospitality and lifestyle sectors, we’re able to rise to every challenge – from one-off projects and innovation sessions to long-term strategy and advisory roles.
Ruth Wassermann
Founder and Design Strategist
Ruth is a seasoned creative product leader with a track record in delivering growth and building brand strength by through innovative product and brand programs.
“I am passionate about the storytelling, about the human element of people’s homes and about people’s connection with brands,as well as how products can connect intimately to their personal values.”
Beatriz Nuno
Design and Creative Direction
Bea is a multidisciplinary Design Consultant with particular expertise in creative direction, product strategy and designer collaborations.
Hannah Reichard
Innovation Strategist
Hannah works with teams tackling complex problems, supporting them to take a systemic approach, being explorative in action, learning through doing and collaborating for impact.
Pat McNulty
Editorial and Content Director
Pat is a Content specialist with expertise in concepting, planning and executing content strategy with a focus on interiors, travel, wellness, fashion and beauty.
What Other People Say
“Ruth’s design leadership at made.com helped to steer our evolution from challenger e-com brand in the furniture and home space, to one of Europe’s fastest growing design brands. Her talent is in understanding the essence of a brand combined with a deep understanding of current movements in design and consumer behaviour, to build products and initiatives that are equally commercially successful and creatively innovative.”
— Ning Li, Founder of Made.com
“Ruth is a passionate design leader with an ability to blend creative innovation with strong business acumen. During her time at MOO, she infused the company with a renewed sense of creativity and introduced forward-thinking ideas that enhanced the depth and diversity of our product offerings. Ruth also introduced new approaches to our brand, business strategy, and operational processes. Her passion for design and her strategic insights have left a lasting impact.”
— Richard Moross, CEO and Founder of MOO Print
“Ruth did me the honour of speaking at TBD Conference ('Materia'). Not only did she wow audiences, which is hard to do online, but she spoke with passion, knowledge and sincerity.”
— Paul Armstrong, CEO TBD Conference
“Ruth is an outstanding designer, visionary and strategic thinker...truly exceptional. I consider myself very fortunate to have had the opportunity to know and work with her.”