My Work
Selected Case Studies
Creative Direction | Seasonal for Made.com
Creative Strategy | Made.com
Product Strategy | MOO
Product Identity | Yellowpop
Retail Experience | We Are Portas
Venture Design | TalentLAB for Made
“Ruth’s work on Talent Lab for made.com brought the brand’s core mission to democratise design to life. It was a bold and innovative move to create an open source platform for designers from anywhere in the world, regardless of background, to access the production power, reach, and might of the made.com brand, as well as its international audience.
Her creative oversight and strategic direction launched a brand within a brand that was incredibly exciting.”
Product Strategy | Made Essentials
Selected Design Work
Who I’ve worked with
Beyond the Studio
Alongside my work with ambitious product brands here at Ruth Wassermann Ltd, I collaborate through two other platforms.
For focused strategy sprints and facilitated sessions, I founded HumanMade Futures — a partnership helping teams align around purpose, vision and direction at moments of change or growth.
For larger scale creative, strategy and sustainability projects, I work with the global network Group of Humans — a collective of leading experts shaping meaningful futures across design, technology and culture.
As a Design Council Expert, I contributed to the Design for Planet Framework and speak on circular systems, sustainable design, and future-facing product strategy.