My Work

Selected Case Studies

Creative Direction | Seasonal for Made.com

Creative Strategy | Made.com

Product Strategy | MOO

Product Identity | Yellowpop

Retail Experience | We Are Portas

Venture Design | TalentLAB for Made

Ruth’s work on Talent Lab for made.com brought the brand’s core mission to democratise design to life. It was a bold and innovative move to create an open source platform for designers from anywhere in the world, regardless of background, to access the production power, reach, and might of the made.com brand, as well as its international audience.

Her creative oversight and strategic direction launched a brand within a brand that was incredibly exciting.
— Michelle Ogundehin, Writer, Author and TV Presenter

Product Strategy | Made Essentials

Selected Design Work


Who I’ve worked with

Beyond the Studio

Alongside my work with ambitious product brands here at Ruth Wassermann Ltd, I collaborate through two other platforms.

For focused strategy sprints and facilitated sessions, I founded HumanMade Futures — a partnership helping teams align around purpose, vision and direction at moments of change or growth.

For larger scale creative, strategy and sustainability projects, I work with the global network Group of Humans — a collective of leading experts shaping meaningful futures across design, technology and culture.

As a Design Council Expert, I contributed to the Design for Planet Framework and speak on circular systems, sustainable design, and future-facing product strategy.