I create a thread that ties your brand, your products, and your customers closer together. It’s a custom approach designed with long-term success in mind.

What I do

Services

  • Research and Insight | Deepen understanding with qualitative or quantitative research

    Product and Market Positioning | Position yourself to understand where the ownable space is

    Long Term Strategic Objective Setting | Define what success looks like and set the clear direction

    Product roadmaps | Plan and plot an achievable release schedule

    Range Architecture | Set the structure of your products and price points

    Sourcing and Product Development | Ensure that quality meets the standards and specifications

  • Product vision and Longterm ID | Build the consistent thread that maintains your brand identity

    Seasonal Directions | Incorporate relevant trends and design movements

    Product and Range Design | Create recognisable ranges within your framework

    CMF Toolkits | Elevate designs with materials, colour and texture that reflect your brand

    Art Direction | Flex your brand’s personality across your range

    Content | Inspire your audience with relevant, motivating storytelling

    Retail Experience | Bring your brand to life with elevated offline environments

  • Capability Mapping | Understand current strengths – and areas that should be prioritised

    Team Structures | Define roles and structures to boost productivity and collaboration

    KPI Setting | Drive success with clear targets that match to your long-term goals

    Operational Process | Create value by improving efficiency, reducing waste and making best use of all resources

    Training | Accelerate your team’s success with personalised training plans

    Implementation Support | Keep everything on track with continued strategic guidance

  • Sustainability Strategies | Set goals and carefully manage competing demands

    Benchmarking & Measurement | Benchmark current approaches and identify opportunities for improvements

    Sustainable Sourcing & Product Development | Unlock solutions that reduce environmental burden across the whole process

    Design for our future selves | Best practice for specifying and designing for ageing in place

An approach right-sized to you

I tailor my approach to meet your needs—whether you’re looking for a light-touch strategic steer, an in-depth brand overhaul, or full-service support from concept to production. By focusing on the foundations first, I ensure every decision is rooted in clarity, not just trends or techniques. This process has guided startups, scaleups, and heritage brands alike toward sustainable, long-lasting success.

  • 1-2 Day Team Session
    Tackle a specific challenge or refine your ideas with expert-led strategy sessions. Deliverables include a concise roadmap to move forward with clarity.

  • 1–2 Week Project
    Dive deeper into your product, creative or sustainability strategy. I’ll provide a tailored blueprint with actionable recommendations for lasting impact.

  • End-to-End Support
    A longer engagement guiding your product or sustainability journey from strategy to implementation, with expert advisory at every step