We use our expertise to create a thread that ties your brand, your products, and your customers closer together. It’s a custom approach designed with long-term success in mind.

What we do

Our Services

  • Research and Insight | Deepen understanding with qualitative or quantitative research

    Product and Market Positioning | Position yourself to understand where the ownable space is

    Long Term Strategic Objective Setting | Define what success looks like and set the clear direction

    Product roadmaps | Plan and plot an achievable release schedule

    Range Architecture | Set the structure of your products and price points

    Sourcing and Product Development | Ensure that quality meets the standards and specifications

  • Product vision and Longterm ID | Build the consistent thread that maintains your brand identity

    Seasonal Directions | Incorporate relevant trends and design movements

    Product and Range Design | Create recognisable ranges within your framework

    CMF Toolkits | Elevate designs with materials, colour and texture that reflect your brand

    Art Direction | Flex your brand’s personality across your range

    Content | Inspire your audience with relevant, motivating storytelling

    Retail Experience | Bring your brand to life with elevated offline environments

  • Capability Mapping | Understand current strengths – and areas that should be prioritised

    Team Structures | Define roles and structures to boost productivity and collaboration

    KPI Setting | Drive success with clear targets that match to your long-term goals

    Operational Process | Create value by improving efficiency, reducing waste and making best use of all resources

    Training | Accelerate your team’s success with personalised training plans

    Implementation Support | Keep everything on track with continued strategic guidance

  • Sustainability Strategies | Set goals and carefully manage competing demands

    Benchmarking & Measurement | Benchmark current approaches and identify opportunities for improvements

    Sustainable Sourcing & Product Development | Unlock solutions that reduce environmental burden across the whole process

    Design for our future selves | Best practice for specifying and designing for ageing in place

Our Design Thinking approach

We’re thorough in our approach before even thinking about design, current trends or production techniques. And it works. We’ve helped everyone from startups and scaleups to heritage brands find their direction and build long lasting, sustainable success.

  • We dig deep until we fully appreciate your operating environment. Listening, observing and discovering what really motivates and excites your customers. It all helps us find the clear, and exciting, path ahead.

  • With broad research undertaken, we get precise. Every project varies, so there isn’t a one-size-fits-all approach. It’s a fresh page, which we’ll work with you to fill with a clear approach and deliverables.

    The same clarity applies with our fees – we keep them straightforward, so there are no hidden surprises later on.

  • We don’t just walk away and move on when a strategy has been set. Long-term value and longevity are our aims – so we work with you to equip and inspire your business. Workshops, trend reports, in-depth toolkits and guides – everything your team needs to turn strategy into action.

    And then to turn action into commercially successful product ranges.